Concept. Execution. Results.

Silly Pickles Kids is a business specializing in personalized, quality, handmade children’s accessories. My client, Erica is the owner and busy mother of 5! She calls her kids “silly pickles” which is where her business name originated. After 16 years in business, she decided it was time for visual branding and an ecommerce website. SSC provided a copywriter to come up with a tagline that suits the warmth and service provided by her business, “Their name. Your embrace.” We then worked through the visual identity process to arrive at a logo that looks childlike and fun with stitching and a heart. Her accompanying marketing materials and commerce website expand upon her colorful brand for an effective, consistent, fun impact.