Concept. Execution. Results.

Friends of Gorgas Park is an organization that aims to promote the use and beatification of Gorgas Park through free programming, such as concerts and festivals, and through ongoing efforts by their garden club that meets on a weekly basis. They needed a logo and style guide that could be used in all of their correspondence, promotion and advertising for park events.

SSC was inspired by the park’s sign, gazebo, gardens and the laurels on their historic monument. The resulting logo pieces these elements together into a logo seal in rustic red, green and gold.