Concept. Execution. Results.
Chef Moon, owner of Chabaa Thai Bistro was starting a new concept, Binto—a Thai market and cafe for lunch and to go foods called Binto. Chabaa Thai was moving locations to a larger space where it would sit beside Binto, so with it’s reopening, Chef Moon took the opportunity to rebrand Chabaa Thai for a more current, artful and eye-catching aesthetic.
Chabaa’s original logomark was the sillhouette of a hibiscus flower, bending from a curved stem. The design was brown on a dull gold background. SSC developed a new concept for the rebrand by eliminating the stem, turning the hibiscus flower to point upwards, eliminating the bent stem, brightening the gold and introducing red to really stand out. Golden brush strokes and rough edges on the encompassing box create a plafulness while the color scheme and stark color contrast keep the brand feel of an upscale restaurant. SSC designed accompanying menus, signage, business cards, promo cards, posters and ads for the reopening of the space.
