Concept. Execution. Results.
Chef Moon, owner of Yanako and Chabaa Thai Bistro was starting a new concept—a Thai market and cafe for lunch and to go foods called Binto. Adjoined to Chabaa, the cafeteria-style space sells prepared foods, ingredients and kitchen items for cooking Thai foods at home. It’s a casual space with wifi, meeting-friendly and perfect for catching up with friends.
Moon wanted Binto’s brand to aesthetically represent her artful, fresh foods while conveying its casual, fun, friendly environment. The logomark is representative of a “binto” box. It’s a Thai-style lunchbox with stacked compartments. The watercolor treatment of the art paired with a brushed font create a simple, relaxed, artful feel. More detailed ingredient illustrations accompany the logo on the menu and website, adding to the fresh, creative feel of the branding.